China’s action plan for AV pays off

AV Magazine

March 27, 2025

A large curved screen displaying a projected image of a beautiful array of flowers, with several mounted projectors invisible on the ceiling.

Chinese audiovisual culture is moving from a visual-centric approach to one that focuses more on sensory experiences. In an interview with Adrian Pennington, Christie’s April Qin discusses how cultural tourism and immersive experiences are driving visitor engagement.

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